Paul Hake, a predictive and advanced analytics specialist with IBM’s Healthcare Analytics team, discusses the emergence of cognitive computing and how it can be applied to healthcare. Paul specializes in data mining and machine learning and has 14 year’s experience designing and implementing analytics solutions in the Healthcare and Life Sciences Industries.
As part of the Medical Development Insights series on URBN, I interviewed Paul about the intersection between “big data” and healthcare. Currently, “structured data” (easily quantifiable, often seen as checkboxes on forms) dominates the healthcare data field. However, “unstructured data” (narrative information) may contain some of the most important information for understanding, diagnosing and treating patients.
Several key quotes from this interview:
- “A lot of the useful, powerful data . . . is not captured in the structured data.”
- “70% of the determinants of your health is behavioral.”