The Key Aspects of Trademark Protection for Med Tech Companies

Trademarks are business assets. Safeguarding their value in medical device and life sciences product and service businesses and product lines is too often not considered until late in the development and marketing process. But as assets, trademarks are best protected if established as early in the process as possible.

Robert Adelson, a corporate and tax attorney for over 30 years, discusses key aspects of trademark protection:

  • Value of choosing “suggestive” brand names for businesses, products and services, and value of trademarks as a commercial asset
  • Registration process to protecting of brand names in Use, and those desired on an ITU – Intent To Use basis
  • Pitfalls to registration, and how to avoid loss of trademark protectio

Click here to listen to this Medical Development Insights interview on the UR Business Network.


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About Edward Dolan

My expertise is in improving project success for bio-medical technology companies. I consult, train and coach decision makers, both executives and employees to: • Recognize the real, underlying problems that stymie further progress. • Change what is undermining their success. • Develop systems that will reinforce, sustain and build upon their achievements.

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