Trademarks are business assets. Safeguarding their value in medical device and life sciences product and service businesses and product lines is too often not considered until late in the development and marketing process. But as assets, trademarks are best protected if established as early in the process as possible.
Robert Adelson, a corporate and tax attorney for over 30 years, discusses key aspects of trademark protection:
- Value of choosing “suggestive” brand names for businesses, products and services, and value of trademarks as a commercial asset
- Registration process to protecting of brand names in Use, and those desired on an ITU – Intent To Use basis
- Pitfalls to registration, and how to avoid loss of trademark protectio